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Google Play market competition

Countries sorted by how many installs it takes to get into a category top 100 (median across categories). Snapshot of 2026-10-23.

Country Top 100 thresholdNew in the topLocal in the topLocal apps
Uzbekistan 761K22%1%1 336
Indonesia 824K23%4%42 429
Zambia 956K24%0%442
Philippines 1.1M23%1%6 084
South Korea 1.2M15%13%47 928
Algeria 1.2M26%0%1 058
Brazil 1.2M21%4%117 349
Vietnam 1.3M22%3%12 558
Honduras 1.3M25%0%306
Senegal 1.3M27%0%280
Nepal 1.4M29%0%3 288
Kazakhstan 1.4M21%1%2 896
Burkina Faso 1.4M24%0%177
Taiwan 1.4M21%1%0
Cameroon 1.4M24%0%337
Ireland 1.4M21%0%4 442
Colombia 1.5M24%0%5 662
Russia 1.5M15%3%12 217
Sweden 1.5M18%2%3 773
Puerto Rico 1.5M24%0%0
Uruguay 1.5M23%0%1 157
India 1.5M24%6%189 683
Oman 1.5M24%0%416
Mali 1.5M24%0%85
Mongolia 1.6M24%0%273
Croatia 1.6M23%0%772
Slovenia 1.6M24%0%468
Lithuania 1.7M23%0%498
Togo 1.7M22%0%107
Benin 1.7M23%0%158
Finland 1.7M23%0%1 836
Poland 1.7M20%1%6 607
Trinidad & Tobago 1.7M24%0%56
Slovakia 1.8M19%0%2 083
Ethiopia 1.8M26%0%70
Angola 1.8M24%0%774
Switzerland 1.8M18%1%7 859
Niger 1.8M24%0%217
Tanzania 1.8M24%0%1 023
Egypt 1.8M23%0%5 212
Singapore 1.9M20%1%5 025
Serbia 1.9M23%0%900
Kuwait 1.9M24%0%494
Jamaica 1.9M22%0%106
Tunisia 1.9M26%0%460
Qatar 1.9M24%0%509
Bahamas 2M23%0%36
Palestinian Territories 2M20%0%0
Netherlands 2M19%1%8 329
Congo - Kinshasa 2M25%0%206
Mozambique 2M23%0%370
Madagascar 2M22%0%0
Fiji 2.1M21%0%122
Latvia 2.1M24%0%307
Zimbabwe 2.1M25%0%477
Mauritius 2.1M24%0%144
Yemen 2.1M20%0%323
Hong Kong SAR China 2.1M23%0%5 612
Belarus 2.2M24%0%2 300
Austria 2.2M17%0%7 946
Côte d’Ivoire 2.2M25%0%503
Turkmenistan 2.2M20%0%194
Spain 2.2M20%2%15 968
Bangladesh 2.2M30%0%3 679
Pakistan 2.4M25%0%6 893
Malaysia 2.4M21%1%9 370
Norway 2.4M22%0%1 516
Argentina 2.5M21%0%9 879
Jordan 2.5M23%0%731
Gabon 2.5M19%0%50
Afghanistan 2.5M20%0%0
Portugal 2.6M23%1%4 285
Japan 2.6M15%17%47 182
Mauritania 2.6M23%0%0
Kosovo 2.6M25%0%0
Romania 2.7M23%0%2 500
Chile 2.7M22%0%4 539
Iceland 2.8M23%0%181
Macao SAR China 2.8M24%0%1 411
Somalia 2.9M24%0%97
Lebanon 2.9M25%0%380
South Sudan 2.9M21%0%0
Morocco 2.9M23%0%1 208
Libya 3M25%0%134
Belgium 3M22%0%4 019
Antigua & Barbuda 3M24%0%56
Laos 3M23%0%406
Papua New Guinea 3M24%0%100
Luxembourg 3.1M22%0%270
Cyprus 3.1M23%0%1 130
Gambia 3.1M19%0%38
Ecuador 3.1M23%0%2 110
Ukraine 3.1M20%0%3 663
Cape Verde 3.2M22%0%0
Denmark 3.2M23%0%1 613
France 3.3M19%0%3
Nicaragua 3.3M23%0%179
Peru 3.3M24%0%4 441
Hungary 3.3M21%0%1 704
Guinea-Bissau 3.4M21%0%41
Top 100 threshold
Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top
Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top
Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps
Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets