Market: Malaysia

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

2.4M

installs for the top 100 (median)

21%

of the top are new apps

9 370

local apps, 337M installs

102

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Books & Reference	25	131K	16%	3%
Libraries & Demo	22K	18K	15%	0%
News & Magazines	36K	2.8K	11%	0%
Card	98K	1.9M	14%	1%
Shopping	106K	57K	10%	20%
Lifestyle	129K	4.7M	28%	14%
Tools	144K	254K	43%	1%
Events	239K	46K	23%	2%
Business	247K	4K	6%	16%
Entertainment	254K	6.4M	45%	3%
Art & Design	42K	4.7M	44%	0%
Photography	1M	72M	36%	1%
Sports	1.1M	18M	14%	0%
Board	1.6M	14K	14%	1%
Video Players & Editors	1.9M	24K	30%	0%
Productivity	2M	91K	23%	3%
Travel & Local	2.1M	459K	9%	6%
Music & Audio	2.1M	4.6M	26%	0%
Finance	2.2M	53K	13%	35%
Adventure	2.4M	4.4M	33%	0%
Sports	2.9M	3.8K	38%	1%
Health & Fitness	3.8M	3M	17%	2%
Social	3.8M	14M	28%	1%
Personalization	4.9M	5.2M	38%	0%
Maps & Navigation	5.8M	526K	25%	2%
Education	6.3M	2M	21%	5%
Strategy	7M	137K	32%	0%
Music	8.2M	3.8K	13%	1%
Beauty	8.3M	3.3M	20%	0%
Racing	19M	136M	20%	0%
Educational	26M	27M	7%	0%
Action	39M	38M	21%	1%
Role Playing	41M	82M	33%	0%
Casino	45M	684K	21%	2%
Simulation	5M	51M	32%	1%
Arcade	51M	34M	10%	0%
Communication	293M	815K	20%	3%
Casual	351M	23M	40%	0%
Puzzle	372M	118K	42%	0%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=MY