Market: Belgium

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

installs for the top 100 (median)

22%

of the top are new apps

4 019

local apps, 6M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Business	1.5K	29K	6%	6%
Libraries & Demo	22K	68K	14%	0%
Comics	34K	9.4K	44%	1%
Parenting	68K	281M	23%	0%
Role Playing	8K	1.1M	32%	0%
Events	87K	26K	23%	1%
Finance	115K	103K	7%	5%
Productivity	132K	8.1M	22%	2%
Beauty	323K	192K	21%	0%
Sports	389K	598	24%	4%
Health & Fitness	447K	1M	13%	3%
Auto & Vehicles	447K	2.1M	16%	0%
Casino	546K	49K	55%	0%
Strategy	994K	532K	33%	0%
House & Home	1.2M	23K	26%	0%
Lifestyle	1.3M	289	16%	5%
Tools	1.7M	6K	40%	0%
Racing	2.6M	2K	18%	0%
Travel & Local	3.4M	39K	6%	1%
News & Magazines	4.2M	3.2M	11%	0%
Communication	5M	1.3M	18%	1%
Shopping	5.4M	71K	6%	7%
Social	7.1M	4.8K	20%	1%
Action	12M	19M	23%	0%
Educational	12M	1.4M	13%	1%
Education	13M	501K	18%	3%
Sports	14M	14M	22%	2%
Entertainment	26M	1.7M	30%	2%
Music & Audio	26M	46K	13%	0%
Puzzle	44M	1.3M	46%	0%
Arcade	46M	28K	9%	0%
Maps & Navigation	65M	54K	22%	0%
Casual	66M	1.4M	47%	0%
Simulation	12M	2.6M	31%	0%
Photography	165M	1.1M	30%	1%
Personalization	1.4B	957K	39%	0%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=BE