Market: South Korea

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-30.

65K

installs for the top 100 (median)

18%

of the top are new apps

52 337

local apps, 4.2B installs

2 049

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Social	517	26M	13%	31%
Action	3.3K	125M	25%	1%
Weather	12K	47K	16%	13%
Food & Drink	16K	236	14%	36%
Maps & Navigation	18K	1.3M	12%	31%
Role Playing	37K	1.6M	29%	38%
Sports	39K	36K	16%	30%
Medical	53K	577	4%	37%
Auto & Vehicles	66K	6.9K	8%	53%
Dating	71K	2.8K	8%	48%
Productivity	73K	802K	24%	11%
House & Home	93K	326	7%	43%
Books & Reference	137K	5K	15%	18%
Music	167K	398	13%	5%
Education	195K	7.3M	19%	20%
Business	249K	11K	10%	37%
Travel & Local	25K	45K	9%	15%
Tools	281K	169K	40%	5%
Health & Fitness	523K	233K	12%	26%
Entertainment	642K	5.4M	33%	13%
Finance	658K	9.7M	4%	33%
Simulation	722K	119K	36%	10%
Personalization	751K	32M	28%	2%
Strategy	789K	1.3M	37%	9%
Shopping	849K	337K	5%	36%
Card	1M	598K	22%	18%
Lifestyle	1.2M	31M	13%	42%
Art & Design	1.7M	42K	38%	2%
Puzzle	3.6M	17M	47%	2%
Music & Audio	7.4M	21M	20%	10%
Racing	1M	41K	17%	1%
Video Players & Editors	15M	1.2M	27%	3%
Board	21M	169	25%	13%
Sports	24M	1M	22%	7%
Adventure	43M	2.8K	30%	6%
Arcade	61M	41M	14%	3%
Educational	72M	56M	8%	3%
Photography	81M	263K	24%	2%
Casual	233M	9.9M	57%	4%
Communication	293M	39K	20%	19%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=KR