Market: Indonesia

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

824K

installs for the top 100 (median)

23%

of the top are new apps

42 429

local apps, 4B installs

229

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Food & Drink	9K	3.7K	10%	37%
Board	9.1K	132K	14%	4%
Medical	26K	95	5%	49%
Health & Fitness	39K	1.4M	15%	8%
Art & Design	39K	959K	38%	0%
Casino	46K	44K	29%	3%
Events	58K	2.6K	26%	20%
Maps & Navigation	64K	129K	28%	5%
Action	76K	52M	18%	1%
Trivia	81K	273	30%	3%
Auto & Vehicles	107K	82K	10%	29%
Entertainment	205K	2.6M	46%	5%
Communication	253K	104K	18%	3%
Social	347K	8.8M	26%	2%
House & Home	355K	6.5K	23%	15%
Personalization	365K	12M	38%	0%
Sports	379K	44M	17%	0%
Finance	413K	9.5K	7%	55%
Card	45K	3.5M	20%	2%
Dating	457K	95K	27%	7%
Books & Reference	665K	136K	11%	7%
Photography	779K	3K	30%	0%
Role Playing	869K	8.3M	32%	0%
Music & Audio	1.2M	4.5M	25%	1%
Sports	1.3M	794K	26%	5%
Strategy	1.4M	2.2M	38%	0%
Shopping	1.5M	441K	5%	54%
Weather	1.6M	1.4K	19%	4%
Arcade	1.9M	144M	9%	1%
Puzzle	2.3M	42M	38%	7%
Travel & Local	2.4M	454K	12%	24%
Music	2.7M	4.6M	13%	1%
Lifestyle	3.6M	515K	31%	12%
Education	4.7M	38K	16%	12%
Simulation	6M	43M	28%	0%
Word	6.2M	108M	18%	6%
Racing	9.8M	1.9M	22%	0%
Adventure	11M	4.8M	35%	0%
Educational	31M	1.1M	4%	1%
Business	32M	226K	6%	32%
Productivity	33M	1.8M	22%	6%
Tools	39M	15M	36%	1%
Video Players & Editors	124M	693K	30%	0%
Casual	449M	8.4M	52%	2%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=ID