Market: Portugal

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

2.6M

installs for the top 100 (median)

23%

of the top are new apps

4 285

local apps, 151M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Events	2.4K	172K	23%	1%
Comics	34K	28K	44%	1%
Puzzle	77K	59M	49%	0%
Shopping	84K	3.8K	4%	18%
Health & Fitness	21K	44K	12%	3%
Sports	358K	5.7K	38%	2%
Libraries & Demo	386K	203K	15%	0%
Casino	462K	5.1K	53%	0%
Strategy	585K	22M	34%	0%
Weather	798K	6.8M	19%	0%
Communication	885K	14K	22%	0%
Maps & Navigation	1.2M	3.5M	24%	3%
Beauty	1.2M	31K	21%	1%
Action	1.3M	6M	20%	0%
Medical	1.4M	1M	9%	0%
Sports	2.1M	584K	29%	1%
Tools	2.2M	43M	48%	1%
Business	2.4M	25K	8%	10%
Racing	2.6M	13M	21%	0%
Travel & Local	3M	350	7%	4%
Education	3.6M	2.3K	23%	2%
Music & Audio	3.8M	46K	19%	1%
News & Magazines	4.2M	6.7M	11%	0%
Parenting	5.2M	722K	23%	0%
Lifestyle	5.4M	11K	24%	4%
Finance	11M	3.2K	8%	7%
Productivity	11M	164K	19%	1%
Personalization	11M	957K	43%	0%
Entertainment	12M	282K	47%	3%
Educational	13M	31M	12%	0%
Arcade	3M	3.7M	10%	0%
Role Playing	33M	13K	29%	0%
Social	37M	973K	22%	1%
Video Players & Editors	42M	197M	28%	0%
Casual	139M	17K	48%	1%
Simulation	155M	17M	32%	0%
Photography	372M	111K	32%	1%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=PT