Market: Brazil

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

1.2M

installs for the top 100 (median)

21%

of the top are new apps

117 349

local apps, 3.2B installs

459

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
News & Magazines	1.5K	4.2K	10%	18%
Casual	2.8K	1.8M	52%	1%
Events	3.7K	838	19%	29%
Education	4.8K	13M	16%	17%
Personalization	22K	185K	39%	0%
Lifestyle	24K	172K	28%	10%
Medical	28K	14K	6%	37%
Finance	29K	616K	10%	43%
Word	31K	51K	21%	4%
Social	36K	47M	21%	4%
Trivia	69K	578	21%	4%
Auto & Vehicles	79K	105K	14%	40%
Maps & Navigation	84K	13M	16%	23%
Travel & Local	85K	37M	7%	14%
Food & Drink	89K	17K	9%	37%
Photography	109K	5.1M	28%	0%
Art & Design	121K	10M	35%	0%
Dating	167K	1.9M	20%	7%
Books & Reference	29K	15K	22%	5%
Beauty	318K	1.3K	14%	17%
Board	603K	18M	17%	1%
Tools	629K	1M	35%	3%
Productivity	972K	11M	21%	5%
Sports	1.2M	0	26%	8%
Shopping	1.3M	566K	6%	50%
Parenting	3.1M	9.4K	25%	7%
Business	3.7M	561K	6%	25%
Communication	3.7M	1.4K	26%	6%
House & Home	3.9M	3.3K	22%	16%
Card	4.6M	7.4M	19%	2%
Video Players & Editors	5.5M	2.8K	27%	2%
Entertainment	6.3M	76M	35%	10%
Puzzle	7.3M	5.8M	42%	1%
Music	9.9M	7M	13%	1%
Health & Fitness	10M	73M	17%	13%
Simulation	1M	2M	27%	1%
Adventure	26M	26M	28%	1%
Casino	26M	11M	27%	0%
Sports	28M	6.6M	23%	2%
Strategy	28M	55M	33%	0%
Music & Audio	37M	3.9B	23%	1%
Weather	44M	3.5K	23%	2%
Action	54M	82M	17%	0%
Racing	57M	16M	19%	0%
Role Playing	65M	215K	27%	3%
Educational	66M	9.4M	10%	0%
Arcade	262M	3.9M	10%	0%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=BR