Market: Netherlands

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

installs for the top 100 (median)

19%

of the top are new apps

8 329

local apps, 118M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Events	2.4K	172K	24%	1%
Shopping	4.1K	192K	5%	10%
Lifestyle	24K	2.1M	18%	7%
Comics	37K	2M	46%	1%
Business	57K	6.7K	6%	7%
Libraries & Demo	85K	9.7K	14%	0%
Sports	86K	14K	18%	7%
Music & Audio	126K	13M	19%	0%
Communication	155K	5.7M	16%	3%
Travel & Local	183K	2.5M	6%	5%
Health & Fitness	231K	696K	13%	3%
Educational	26K	57M	10%	1%
Parenting	377K	586K	23%	0%
Photography	397K	17M	25%	1%
Card	553K	56M	17%	0%
Tools	596K	17M	30%	2%
Entertainment	1.2M	22K	29%	8%
Books & Reference	1.5M	5.6M	14%	4%
Personalization	1.5M	1.6M	35%	1%
Art & Design	2M	508K	45%	0%
Adventure	2.4M	6.8M	27%	0%
Beauty	2.6M	65K	20%	0%
Role Playing	2.8M	5M	34%	0%
Simulation	3.9M	173M	30%	0%
Board	5.2M	443K	15%	0%
Video Players & Editors	6M	2K	25%	0%
Social	8.1M	7K	18%	1%
Maps & Navigation	11M	36K	15%	4%
Medical	19M	533	3%	20%
Sports	24M	56K	21%	1%
Education	29M	105K	22%	2%
Arcade	31M	1M	10%	0%
Action	36M	48M	19%	0%
Racing	99M	3.1M	18%	0%
Strategy	114M	1.9M	31%	0%
Puzzle	228M	5.4M	48%	1%
Productivity	25M	19M	19%	1%
Casual	627M	12M	44%	1%
Finance	638M	13M	12%	7%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=NL