Market: Sweden

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

1.5M

installs for the top 100 (median)

18%

of the top are new apps

3 773

local apps, 32M installs

13

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Shopping	2.2K	925	7%	9%
Lifestyle	2.5K	197K	18%	6%
Health & Fitness	7.4K	9.8K	13%	4%
Finance	14K	461K	5%	16%
Travel & Local	134K	1.7K	7%	3%
Entertainment	314K	6.8M	33%	1%
Education	821K	861	16%	4%
Tools	1.5M	108M	37%	0%
Puzzle	5.2M	7.1M	49%	0%
Arcade	32M	359M	8%	0%
Music & Audio	41M	126K	13%	2%
Action	72M	3.2M	24%	0%
Productivity	109M	3.4M	22%	2%
Simulation	192M	16K	32%	0%
Casual	627M	76M	40%	1%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=SE