Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.
| Category | Top 100 threshold | New in the top |
|---|---|---|
| Health & Fitness | 1.8K | 26% |
| Sports | 9.1K | 44% |
| Entertainment | 15K | 42% |
| Comics | 16K | 45% |
| Tools | 32K | 40% |
| Finance | 35K | 25% |
| Travel & Local | 53K | 13% |
| Libraries & Demo | 8K | 14% |
| Events | 109K | 23% |
| Education | 179K | 24% |
| Lifestyle | 431K | 25% |
| Board | 71K | 17% |
| Simulation | 745K | 23% |
| Racing | 947K | 19% |
| Action | 1.8M | 14% |
| Medical | 2.1M | 8% |
| Books & Reference | 2.1M | 16% |
| Music & Audio | 2.4M | 21% |
| Maps & Navigation | 2.7M | 31% |
| Adventure | 3.2M | 28% |
| Art & Design | 4.7M | 35% |
| Personalization | 5.7M | 38% |
| Beauty | 8.3M | 20% |
| Photography | 8.4M | 30% |
| Business | 8.9M | 12% |
| Social | 14M | 17% |
| Video Players & Editors | 15M | 28% |
| Communication | 17M | 20% |
| Casino | 2M | 52% |
| Shopping | 24M | 13% |
| Casual | 3M | 38% |
| Educational | 38M | 7% |
| Productivity | 5M | 21% |
| Arcade | 74M | 7% |
| Sports | 74M | 20% |
| Strategy | 77M | 44% |
| Role Playing | 132M | 31% |
| Puzzle | 154M | 33% |
Via the API: GET /api/v1/markets?country=MA