Market: Japan

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

2.6M

installs for the top 100 (median)

15%

of the top are new apps

47 182

local apps, 5.9B installs

237

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Photography	1.9K	54M	18%	11%
Personalization	7.8K	16M	34%	1%
Dating	21K	23K	6%	65%
Art & Design	25K	508K	34%	3%
Productivity	29K	19K	23%	6%
Education	35K	415K	12%	24%
Social	42K	22K	12%	45%
Food & Drink	56K	109K	3%	69%
Casino	76K	129K	2%	75%
Medical	104K	28K	4%	63%
Business	168K	8K	10%	47%
Puzzle	246K	3.1M	45%	6%
Arcade	287K	12M	12%	6%
Casual	299K	5.1K	57%	4%
Shopping	355K	1.1M	3%	64%
Lifestyle	58K	598K	5%	76%
Travel & Local	1.1M	14M	7%	21%
Books & Reference	1.4M	474	13%	17%
Sports	2.2M	588K	15%	46%
Board	2.6M	2M	18%	12%
Maps & Navigation	2.8M	1.4M	12%	29%
Music	3.1M	4.5M	7%	23%
Entertainment	3.2M	755K	22%	26%
Adventure	6.3M	681K	33%	14%
Action	6.9M	148M	23%	7%
Tools	8.3M	38M	42%	10%
Finance	9.7M	1.7M	4%	73%
Educational	12M	58M	7%	9%
Weather	16M	586	17%	20%
Communication	16M	756K	15%	16%
Music & Audio	21M	11M	13%	13%
Card	22M	2K	16%	19%
Health & Fitness	25M	45K	7%	31%
Simulation	58M	61M	31%	15%
Role Playing	58M	11M	19%	41%
Racing	65M	17M	17%	1%
Strategy	77M	1.3M	28%	7%
Video Players & Editors	16M	12M	19%	5%
Sports	237M	923	14%	12%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=JP