Market: India

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

1.5M

installs for the top 100 (median)

24%

of the top are new apps

189 683

local apps, 22B installs

1 527

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Food & Drink	94	3K	13%	44%
Card	3.5K	17K	41%	5%
Casino	13K	359K	53%	3%
Dating	75K	81K	27%	13%
News & Magazines	75K	11M	9%	7%
Art & Design	75K	27M	37%	10%
House & Home	86K	9.4M	22%	29%
Trivia	94K	391K	30%	3%
Medical	108K	418K	5%	41%
Sports	131K	1M	40%	7%
Health & Fitness	137K	568K	15%	14%
Beauty	173K	46K	18%	16%
Social	248K	68K	33%	8%
Word	271K	2.1M	24%	0%
Simulation	309K	6.6M	34%	1%
Strategy	313K	32K	37%	1%
Finance	462K	57M	9%	59%
Personalization	65K	25M	41%	1%
Communication	709K	897K	31%	6%
Video Players & Editors	74K	13M	27%	1%
Auto & Vehicles	84K	134K	9%	47%
Libraries & Demo	1.1M	7K	15%	8%
Events	1.3M	2.6K	24%	21%
Books & Reference	1.5M	13M	12%	3%
Travel & Local	1.6M	278K	9%	25%
Shopping	1.6M	41K	4%	49%
Lifestyle	2M	1.6M	28%	27%
Music	2.4M	272K	13%	0%
Role Playing	2.7M	28M	36%	0%
Education	3M	5.5M	18%	34%
Educational	5.8M	9M	6%	0%
Photography	7.4M	62M	43%	1%
Parenting	7.8M	7.5K	27%	9%
Maps & Navigation	11M	1.3M	28%	14%
Entertainment	14M	11M	44%	18%
Productivity	18M	11M	28%	13%
Adventure	24M	14M	26%	0%
Casual	25M	268M	43%	2%
Puzzle	44M	1.4M	35%	0%
Arcade	47M	69M	9%	0%
Music & Audio	66M	7.8M	21%	2%
Racing	72M	8.8M	22%	1%
Board	84M	37M	13%	4%
Sports	116M	22M	14%	1%
Business	141M	725K	7%	45%
Action	312M	58M	22%	2%
Weather	2.3B	212K	18%	2%
Tools	2.7B	8.4M	38%	9%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=IN