Market: Colombia

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-29.

installs for the top 100 (median)

25%

of the top are new apps

5 746

local apps, 182M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Music & Audio	64K	81K	26%	0%
Music	148K	92K	12%	0%
Education	155K	16M	21%	3%
Events	186K	707K	27%	1%
Comics	186K	7.1K	46%	0%
Maps & Navigation	194K	13M	28%	3%
Finance	258K	417K	20%	28%
Video Players & Editors	265K	4.3M	26%	0%
Entertainment	421K	6M	57%	1%
Sports	578K	4.1M	32%	4%
Simulation	64K	192M	31%	0%
Libraries & Demo	1.1M	206K	15%	0%
Arcade	1.4M	841K	10%	0%
Communication	1.5M	35M	23%	2%
Art & Design	1.6M	699K	42%	0%
News & Magazines	1.9M	7.1M	10%	0%
Books & Reference	2M	132K	18%	0%
Casino	2.1M	7.4K	31%	2%
Role Playing	2.8M	15M	28%	1%
Trivia	2.8M	2.8M	21%	0%
Productivity	4M	4M	24%	2%
Card	4.5M	3.4M	14%	0%
Business	5.1M	170	12%	8%
Board	7.2M	12M	17%	0%
Shopping	1M	221	8%	16%
Casual	11M	11M	48%	0%
Social	11M	19K	21%	0%
Sports	14M	36M	21%	0%
Personalization	14M	64M	36%	0%
Action	15M	27M	17%	0%
Tools	17M	216K	48%	0%
Strategy	18M	2.1M	28%	0%
Lifestyle	19M	149K	34%	0%
Racing	34M	4.6M	25%	0%
Photography	39M	14M	35%	0%
Adventure	45M	957K	30%	0%
Puzzle	54M	55M	41%	0%
Health & Fitness	63M	238K	25%	1%
Educational	77M	153M	8%	0%
Word	94M	397	18%	0%
Travel & Local	45M	87K	11%	7%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=CO