Market: Denmark

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

3.2M

installs for the top 100 (median)

23%

of the top are new apps

1 613

local apps, 19M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Tools	4.8K	768K	30%	4%
Comics	2K	81K	33%	0%
Word	38K	3.4M	19%	0%
Casino	52K	5.5M	52%	0%
Parenting	68K	155K	23%	0%
Libraries & Demo	85K	46K	14%	0%
Casual	226K	106M	47%	0%
Adventure	239K	394K	30%	0%
Role Playing	406K	2.8M	35%	0%
Events	452K	4K	24%	1%
Trivia	727K	28K	28%	0%
Weather	798K	25K	18%	0%
Simulation	1.5M	82M	33%	0%
House & Home	1.6M	23K	26%	0%
Music	1.7M	7M	12%	0%
News & Magazines	1.8M	78K	9%	0%
Travel & Local	2.3M	796K	9%	1%
Beauty	2.7M	105K	19%	0%
Medical	3.8M	365K	9%	0%
Personalization	4.2M	36K	40%	0%
Sports	4.2M	476K	41%	0%
Sports	5.5M	871K	19%	0%
Dating	5.6M	29M	20%	0%
Social	5.8M	151M	25%	0%
Books & Reference	5.8M	3.6M	18%	0%
Auto & Vehicles	6.4M	284K	15%	0%
Educational	7.4M	52M	7%	0%
Entertainment	8M	159K	25%	2%
Card	8.3M	16M	16%	0%
Food & Drink	9.4M	985K	7%	0%
Productivity	11M	213	18%	1%
Photography	16M	715K	41%	0%
Art & Design	21M	18M	41%	0%
Puzzle	29M	11M	55%	1%
Racing	183M	3K	21%	0%
Video Players & Editors	12B	2.9M	30%	0%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=DK