Market: Philippines

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

1.1M

installs for the top 100 (median)

23%

of the top are new apps

6 084

local apps, 639M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Food & Drink	102	3.7K	13%	18%
Music & Audio	5.4K	618K	32%	2%
Maps & Navigation	15K	178K	28%	4%
Health & Fitness	15K	16M	22%	0%
Books & Reference	2K	11K	14%	1%
Libraries & Demo	22K	68K	14%	0%
Travel & Local	3K	7.4M	14%	8%
Sports	62K	69K	14%	2%
Business	7K	7.6M	12%	12%
Art & Design	85K	41K	39%	0%
Adventure	157K	26M	31%	0%
Shopping	213K	16K	10%	13%
Dating	233K	839K	25%	0%
Events	239K	706K	23%	1%
Simulation	371K	45M	31%	0%
Photography	397K	787K	34%	0%
Tools	485K	633K	50%	1%
Card	536K	241	19%	2%
Role Playing	599K	5.5M	39%	3%
Productivity	656K	118K	23%	1%
Entertainment	936K	754K	50%	2%
Strategy	1.2M	122K	34%	1%
Board	1.5M	105K	19%	1%
Finance	1.7M	17M	19%	47%
News & Magazines	1.8M	9.5M	10%	0%
Casino	4.9M	74K	46%	4%
Casual	5.6M	4.1M	46%	1%
Music	7.9M	1M	12%	0%
Word	9.2M	284K	22%	2%
Sports	11M	1K	26%	5%
Personalization	12M	322K	40%	0%
Communication	12M	29M	23%	0%
Education	13M	54M	22%	1%
Trivia	14M	3.4K	29%	1%
Video Players & Editors	15M	5.7M	29%	0%
Educational	15M	67M	6%	0%
Action	2M	196M	18%	1%
Social	67M	47M	24%	1%
Racing	112M	5K	20%	0%
Arcade	124M	7.7M	14%	1%
Lifestyle	214M	194K	36%	4%
Puzzle	372M	469K	41%	1%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=PH