Market: Kazakhstan

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-29.

2.1M

installs for the top 100 (median)

21%

of the top are new apps

2 943

local apps, 14M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Travel & Local	296	4.4K	6%	3%
Beauty	16K	54K	22%	1%
Books & Reference	26K	17K	10%	2%
Events	58K	9K	26%	1%
Libraries & Demo	142K	51K	15%	1%
Sports	212K	7.2M	18%	0%
Dating	384K	434K	21%	0%
Comics	417K	9.5K	45%	0%
Food & Drink	455K	151	15%	31%
Lifestyle	519K	741	30%	4%
Racing	557K	7M	18%	0%
Maps & Navigation	766K	4.2K	24%	7%
Board	832K	12M	21%	0%
Communication	86K	26M	17%	1%
Parenting	1.1M	2K	25%	0%
Art & Design	1.2M	2.7M	42%	0%
Medical	1.2M	218K	8%	0%
Entertainment	1.4M	2.9M	43%	3%
Business	1.8M	1.8K	15%	13%
Card	1.8M	320	17%	0%
Video Players & Editors	2M	862K	19%	1%
Tools	2M	6.8M	40%	1%
Health & Fitness	2.1M	245K	19%	2%
Finance	2.3M	8.9K	20%	22%
Simulation	2.5M	41M	26%	0%
Social	2.9M	36K	21%	3%
Adventure	3.1M	2.7M	31%	0%
Photography	4.7M	16M	30%	0%
News & Magazines	5.2M	5.2M	10%	0%
Role Playing	6.5M	18M	27%	0%
Auto & Vehicles	8M	4.4K	11%	19%
Personalization	15M	1.3M	33%	1%
Music	16M	62M	10%	0%
Puzzle	25M	2.2M	36%	0%
Educational	39M	7.7M	7%	0%
Arcade	4M	12M	5%	1%
Strategy	43M	597K	30%	0%
Casino	47M	49K	51%	0%
Music & Audio	51M	11K	27%	1%
Education	52M	18M	22%	4%
Action	72M	3.9M	20%	0%
Shopping	159M	2.3K	11%	15%
Casual	523M	154M	36%	0%
Productivity	1B	913K	23%	1%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=KZ