Market: Ireland

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

1.4M

installs for the top 100 (median)

21%

of the top are new apps

4 442

local apps, 173M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Travel & Local	26K	591	10%	3%
Comics	34K	2.7K	45%	0%
Trivia	308K	36M	28%	0%
Casual	332K	8.1M	41%	1%
Events	357K	165K	23%	1%
Dating	365K	21K	20%	0%
Weather	798K	6.8M	19%	0%
Libraries & Demo	1.2M	18K	14%	0%
House & Home	1.2M	23K	26%	0%
News & Magazines	1.3M	2.6M	11%	0%
Tools	1.3M	2.1M	40%	2%
Parenting	1.3M	206K	23%	0%
Board	1.4M	4.7M	17%	0%
Medical	1.4M	545K	9%	0%
Music	1.5M	7M	13%	0%
Shopping	2.6M	1.8M	6%	12%
Entertainment	3M	2.4K	35%	4%
Auto & Vehicles	6.3M	6.1M	16%	1%
Card	8.3M	449K	17%	0%
Beauty	8.3M	3.3M	20%	0%
Casino	10M	23K	53%	0%
Art & Design	21M	37K	45%	0%
Adventure	22M	106M	33%	0%
Productivity	61M	1.1M	20%	1%
Action	75M	7.3M	21%	0%
Health & Fitness	97M	3K	12%	3%
Simulation	24M	15M	30%	0%
Puzzle	372M	1.9M	47%	0%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=IE