Market: Pakistan

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

2.4M

installs for the top 100 (median)

25%

of the top are new apps

6 893

local apps, 219M installs

135

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Medical	977	192	14%	11%
Finance	5.5K	8.6M	35%	14%
Shopping	13K	4.4K	20%	14%
Art & Design	15K	282K	42%	0%
Food & Drink	23K	5.7K	17%	23%
Auto & Vehicles	26K	261	19%	8%
Libraries & Demo	66K	994K	14%	0%
Lifestyle	8K	182K	39%	2%
Casino	107K	4K	57%	2%
Role Playing	125K	4.1M	44%	0%
Education	198K	202K	27%	6%
Strategy	267K	1.6M	42%	0%
Books & Reference	279K	32M	12%	1%
Simulation	396K	2.6M	28%	0%
Educational	6K	17M	6%	0%
Entertainment	69K	2M	47%	1%
Social	697K	6.2K	20%	0%
Sports	726K	305M	17%	1%
Word	772K	17M	21%	0%
Racing	1.5M	12M	18%	0%
Health & Fitness	2.2M	27K	25%	1%
Music	2.6M	53K	13%	0%
Adventure	4.8M	5.5M	25%	0%
Comics	4.9M	614K	46%	0%
Communication	5.6M	193K	27%	4%
Arcade	8.5M	19M	11%	0%
Productivity	8.9M	1.3M	21%	1%
Dating	9.5M	16K	26%	1%
Card	11M	1.2K	21%	0%
Sports	12M	3M	42%	2%
Business	12M	4.8M	17%	11%
Board	15M	14M	17%	0%
Music & Audio	16M	6.7M	25%	0%
Personalization	18M	2.4M	36%	0%
Puzzle	25M	5.3M	45%	0%
Photography	4M	7.3K	34%	0%
Travel & Local	49M	425K	19%	9%
Casual	92M	229M	43%	0%
Tools	11M	2.5M	39%	0%
Action	118M	1M	20%	0%
Video Players & Editors	156M	66M	30%	0%
Maps & Navigation	178M	18K	32%	3%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=PK