Market: Uruguay

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

1.5M

installs for the top 100 (median)

23%

of the top are new apps

1 157

local apps, 207M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Comics	1K	2.7K	45%	0%
Casual	21K	4.3M	44%	0%
Libraries & Demo	22K	994K	14%	0%
Arcade	22K	494K	8%	0%
Events	41K	23K	24%	1%
Casino	89K	5.7M	52%	0%
Dating	144K	16K	21%	0%
Music & Audio	237K	482K	29%	0%
Food & Drink	291K	5.3M	8%	1%
Trivia	308K	648K	29%	0%
Productivity	62K	163K	26%	2%
Medical	655K	398K	8%	0%
Parenting	1.2M	1.7M	23%	0%
Auto & Vehicles	1.5M	379K	17%	1%
Health & Fitness	1.5M	82	22%	5%
News & Magazines	1.8M	174K	10%	0%
Photography	2.1M	1K	33%	0%
House & Home	3M	1.6M	27%	1%
Tools	5.7M	2.5M	56%	0%
Weather	6.3M	56K	19%	0%
Card	6.4M	17K	17%	0%
Beauty	8.3M	6M	20%	0%
Racing	9.8M	4.8M	22%	0%
Action	21M	397K	19%	0%
Personalization	34M	533K	42%	0%
Shopping	37M	631K	5%	1%
Entertainment	46M	7.2M	52%	1%
Puzzle	47M	446K	43%	0%
Simulation	57M	1.4M	33%	0%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=UY