Market: Yemen

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

2.1M

installs for the top 100 (median)

20%

of the top are new apps

323

local apps, 2.9M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Casino	9.8K	5.4K	90%	0%
Weather	1K	53M	19%	0%
Finance	19K	7.9K	19%	1%
Card	21K	248K	24%	0%
Auto & Vehicles	24K	84K	17%	0%
Lifestyle	44K	2.1M	22%	1%
Books & Reference	65K	5K	13%	0%
Libraries & Demo	87K	472K	14%	0%
Events	109K	4.5M	23%	1%
Music & Audio	198K	14K	15%	0%
Racing	204K	79M	24%	0%
Trivia	308K	28K	30%	0%
Entertainment	679K	7.6M	34%	0%
Role Playing	711K	1.2M	36%	0%
Beauty	924K	28K	20%	0%
Education	1M	22M	20%	1%
Music	1.5M	2.8M	12%	0%
Word	1.7M	222K	20%	0%
News & Magazines	1.8M	9.5M	10%	0%
Comics	2.1M	6.9K	46%	0%
Adventure	2.1M	715K	19%	0%
Business	3.2M	161	32%	1%
Parenting	3.4M	495K	24%	0%
Social	3.4M	3.1M	16%	0%
Photography	3.7M	207K	21%	0%
Strategy	4.1M	1M	37%	0%
Personalization	4.6M	1.1M	29%	0%
Action	4.6M	79M	14%	0%
Food & Drink	4.8M	681K	8%	0%
House & Home	5.3M	23K	27%	0%
Medical	5.9M	1M	8%	0%
Casual	9.5M	131M	28%	0%
Simulation	11M	2.3M	24%	0%
Productivity	2M	1.3M	17%	0%
Educational	23M	6.2M	3%	0%
Tools	34M	1.2M	28%	1%
Video Players & Editors	41M	572K	25%	0%
Arcade	56M	1.2M	6%	0%
Puzzle	63M	24K	28%	0%
Communication	1.1B	6.6M	20%	0%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=YE