Market: Switzerland

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

1.8M

installs for the top 100 (median)

18%

of the top are new apps

7 859

local apps, 148M installs

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Photography	1.5K	1M	25%	2%
Entertainment	41K	3.5M	35%	4%
Libraries & Demo	8K	179K	15%	0%
Music & Audio	81K	25K	14%	1%
Events	87K	172K	24%	1%
Trivia	171K	7.4M	29%	1%
Comics	222K	9.4K	45%	1%
Tools	364K	3.3M	36%	1%
Casino	462K	5.1K	53%	0%
Communication	579K	16M	15%	3%
Beauty	607K	52K	21%	0%
Education	908K	156K	21%	2%
Parenting	1.2M	722K	24%	0%
Auto & Vehicles	1.6M	2.6M	16%	0%
Music	1.7M	4.6M	12%	0%
Maps & Navigation	2M	600	15%	2%
Action	2M	55M	18%	0%
House & Home	3M	2.2M	27%	0%
Finance	3.8M	18M	11%	7%
Productivity	3.9M	1M	18%	1%
Health & Fitness	5.4M	28M	7%	2%
Medical	5.5M	1.1M	9%	0%
Shopping	6M	85K	5%	12%
Weather	7.2M	344K	19%	0%
Lifestyle	8.1M	3M	17%	5%
Travel & Local	13M	638	7%	1%
News & Magazines	27M	2.3M	11%	0%
Casual	32M	25M	45%	0%
Puzzle	44M	4.6M	47%	0%
Simulation	174M	62M	25%	0%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=CH