Market: Vietnam

Categories where it's easiest to get into the top 100 free apps. Snapshot of 2026-10-23.

1.3M

installs for the top 100 (median)

22%

of the top are new apps

12 558

local apps, 1.1B installs

143

new local apps in a year

Category	Top 100 threshold	Top 200 threshold	New in the top	Local in the top
Casino	82	21K	54%	4%
Card	1.4K	22K	24%	8%
Medical	13K	5.9K	12%	28%
Lifestyle	22K	7.8K	26%	6%
Social	24K	1M	22%	3%
Comics	37K	2M	45%	2%
Beauty	54K	16K	21%	1%
Role Playing	72K	18M	23%	28%
Music	87K	245K	9%	2%
Strategy	114K	84K	27%	20%
Video Players & Editors	12K	31K	24%	1%
Business	16K	8.8M	11%	20%
Events	235K	46K	22%	1%
Parenting	373K	234K	20%	0%
Finance	397K	82K	9%	44%
Photography	517K	19M	32%	0%
Tools	605K	32M	42%	2%
Libraries & Demo	613K	9.7K	14%	0%
Shopping	1.2M	5.7K	14%	29%
Health & Fitness	1.3M	7.7M	17%	4%
Books & Reference	1.3M	121	31%	5%
Productivity	1.9M	22M	22%	3%
Puzzle	2.4M	2.6M	33%	1%
Music & Audio	3.4M	34M	21%	1%
Art & Design	3.7M	514K	41%	1%
Maps & Navigation	3.8M	15K	27%	7%
Sports	4M	36M	17%	4%
Adventure	5.8M	11M	30%	3%
Personalization	5.9M	61K	39%	2%
Entertainment	6.4M	143K	39%	3%
Simulation	6.6M	192M	24%	3%
Travel & Local	1M	617	13%	17%
Board	12M	7.9K	16%	9%
Education	14M	258K	19%	7%
Action	2M	18M	20%	5%
Arcade	28M	57K	17%	0%
Casual	3M	2.6M	49%	4%
Educational	52M	13M	5%	0%
Communication	56M	4.8M	20%	2%
Racing	77M	13M	16%	1%

Top 100 threshold: Installs of the app at position 100 in the category's free chart: roughly what it takes to get there.
New in the top: Share of the top 200 released in the last 12 months: can newcomers break in.
Local in the top: Share of the top 200 available in no more than 3 countries: do local apps win, or global giants.
Local apps: Live apps available only in this country (and at most two others).

Via the API: GET /api/v1/markets?country=VN