Publish or Pass

Spot the hits. Build your studio. Become the publisher who can tell a promising mobile game from an expensive flop. Read each game's soft-launch numbers, then swipe right to PUBLISH or left to PASS. MAKE THE CALL Compare what a player costs with what they earn. Pick the hits, avoid the flops, and keep your three hearts. Look out for golden Big Pitches worth triple points. LEARN ONE KPI AT A TIME Start with cost versus player value. Unlock D1, D7 and D30 retention, ARPDAU, market conditions, D7 ROAS, payer rate and ARPPU as your score grows. Tap a metric for an explanation, revisit your Lessons, and learn to judge the whole game as the hints fade. UNDERSTAND EVERY RESULT See the simulated year-one profit or loss after each decision, along with the reason behind it. Explore the retention curve and show the math to understand why a game worked or failed. BUILD YOUR PUBLISHING STUDIO Grow your studio's worth, collect legendary games, own eight genres, and climb from Intern to Publishing Mogul. Earn certificates you can share. KEEP IMPROVING Practice your blind spots with focused ten-card drills. Unlock a shared Daily Deck and a 60-second Rush mode, and return for daily rewards and challenges. Free to play and supported by ads. Rewarded ads are optional. No account or sign-up required. Benchmarks are illustrative; profits and studio values are simulated. Gameplay is currently available in English.

First release of Publish or Pass. Spot the hits. Build your studio. Swipe to publish or pass, learn game KPIs, and test your judgment in daily challenges and Rush. Gameplay is in English.