Yieldscope: Revenue Insights

Yieldscope answers one question for app publishers: why did my ad revenue change? Most reports tell you how much you earned. Yieldscope shows what moved it. Compare a completed period with the one before, and the difference in estimated earnings is traced to the apps and ad units that caused it and to the factor behind it. WHAT MOVED IT • Earnings = ad requests × fill rate × show rate × eCPM • The difference is split into these four factors; the parts add up to the exact difference, with no leftover term • Apps and ad units are ranked by how much of the change they caused, each with its main driver, for example "eCPM −38%" or "Fill rate −31%" • Items that appeared or disappeared between the two periods are labeled as such UNUSUAL DAYS • Days in the last 28 whose earnings left the typical range are flagged • Each flagged day shows the factor that moved: more traffic, lower fill or a lower price • The rule is written in the app: at least 30% away from the median day and well beyond the usual daily swing. Days without records are never counted as zero ALSO INCLUDED • Summary: today, yesterday, last 7 days, this month, last month or a custom range; impressions, clicks, eCPM, match rate, daily chart, ad sources and top ad units • AdSense (optional): AdSense earnings next to AdMob; different currencies are never added together • Apps: search, platform filter and an app detail with its own breakdown • Revenue: year and month views • Account: several publisher accounts, reporting time zone and currency as in the console, 16 languages, light and dark theme PRIVACY You sign in with Google. The app asks only for read-only access to your reports (AdSense access is optional) and never changes a setting. Reports go from Google straight to your device; your amounts never pass through our server. You can sign out, remove access and delete your account and data inside the app. Amounts are estimated earnings as reported by AdMob and AdSense; finalized payments appear in the respective payments report. The app contains ads. Yieldscope is an independent app and is not affiliated with Google. AdMob and AdSense are trademarks of Google LLC. Privacy policy: https://samettrm.github.io/admeter/gizlilik.html Terms of use: https://samettrm.github.io/admeter/kosullar.html

The app is now called Yieldscope: it shows why your ad revenue changed. The new Insights tab splits the change in estimated earnings by app, ad unit and four factors (requests, fill rate, show rate, eCPM) and flags unusual days. AdSense earnings can optionally appear next to AdMob.